For more than 140 years, players everywhere have been swinging bats with a major design flaw: the round knob handle.
You could consider it outdated design, but it was never designed in the first place. It was the best that could be mass-produced on simple wood lathes, the same centuries-old tools used to make table legs, candlesticks, and cookware.
Simply put: the handle was never intentionally designed for the player’s grip… until now. We designed the better bat.

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